MI.Business.Console

for Promomed

Update: 16.04.2024

Last week: 14 week 2024 (01.04.2024 - 07.04.2024)

Last full month: March 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 444	14.8%	10.7%	0.9	18 916 196	14.0%	9.1%	0.8	4.7%
MoM	34 128	17.0%	10.5%	-0.5	76 805 654	16.8%	9.0%	-0.6	23.0%
YTD	98 687	23.1%	10.8%	2.2	221 684 572	54.4%	9.3%	2.1	-2.3%
MAT	359 370	32.9%	9.7%	1.7	734 908 323	48.2%	8.2%	1.4	9.6%
BRAINMAX
WoW	1 157	6.7%	100.0%	0	4 127 933	5.8%	100.0%	0	6.7%
MoM	4 695	18.9%	100.0%	0	17 055 157	18.5%	100.0%	0	21.5%
YTD	14 083	57.2%	100.0%	0	50 762 121	67.8%	100.0%	0	57.2%
MAT	51 776	170.4%	100.0%	NA	181 513 581	188.0%	100.0%	NA	NA
GOLDLINE PLUS
WoW	18 831	2.2%	45.7%	0	58 479 729	2.5%	36.8%	0.1	2.3%
MoM	80 084	17.2%	44.7%	0.9	251 582 555	15.7%	36.1%	0.2	14.8%
YTD	234 231	2.1%	44.2%	2.1	747 552 380	8.0%	36.1%	-2.2	-2.7%
MAT	873 890	19.1%	45.5%	2.1	2 746 759 776	28.1%	39.0%	0.9	13.5%
MIGRENIUM
WoW	15 189	33.2%	0.7%	0.2	4 699 571	32.8%	0.9%	0.2	0.0%
MoM	52 817	-0.4%	0.5%	0	16 070 490	6.5%	0.7%	0	8.6%
YTD	170 834	-0.6%	0.5%	-0.1	48 952 795	58.3%	0.7%	0.1	20.8%
MAT	640 577	8.5%	0.5%	0	140 690 891	31.5%	0.5%	0	16.3%
MODELAX-N
WoW	33 176	-12.3%	24.8%	-3	13 938 308	-11.8%	15.9%	-2	-1.7%
MoM	164 685	26.9%	27.3%	4.3	68 795 771	29.7%	17.5%	3.3	6.8%
YTD	447 174	60.5%	23.6%	6	183 059 212	107.6%	14.7%	4.6	19.8%
MAT	1 336 623	112.1%	20.3%	8.4	477 681 051	130.6%	11.7%	4.9	24.8%
REDUXIN
WoW	13 264	2.9%	32.2%	0.2	73 480 953	2.6%	46.2%	0.1	2.3%
MoM	58 968	14.9%	32.9%	0	324 783 811	17.2%	46.6%	0.9	14.8%
YTD	176 065	-8.0%	33.2%	-1.9	960 123 617	23.6%	46.4%	3.4	-2.7%
MAT	622 518	2.5%	32.4%	-3.5	3 056 177 832	21.5%	43.4%	-1.3	13.5%
REDUXIN FORTE
WoW	3 505	5.4%	8.5%	0.2	14 837 422	3.4%	9.3%	0.1	2.3%
MoM	15 469	9.3%	8.6%	-0.4	66 626 856	4.4%	9.6%	-1	14.8%
YTD	46 113	6.5%	8.7%	0.8	202 257 673	25.7%	9.8%	0.9	-2.7%
MAT	168 829	29.9%	8.8%	1.1	694 916 840	41.2%	9.9%	1.1	13.5%
SALVISAR
WoW	11 994	-1.0%	1.5%	-0.1	4 726 986	-2.5%	1.3%	-0.1	2.7%
MoM	51 767	46.5%	1.5%	0.4	20 518 388	55.8%	1.4%	0.4	8.3%
YTD	132 905	-13.0%	1.3%	-0.3	50 153 034	1.9%	1.1%	-0.2	6.9%
MAT	478 570	-20.8%	1.2%	-0.4	164 690 420	-19.9%	1.0%	-0.4	8.0%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	98 687	23.1%	10.8%	2.2	221 684 572	54.4%	9.3%	2.1	-2.3%
BRAINMAX	14 083	57.2%	100.0%	0	50 762 121	67.8%	100.0%	0	57.2%
GOLDLINE PLUS	234 231	2.1%	44.2%	2.1	747 552 380	8.0%	36.1%	-2.2	-2.7%
MIGRENIUM	170 834	-0.6%	0.5%	-0.1	48 952 795	58.3%	0.7%	0.1	20.8%
MODELAX-N	447 174	60.5%	23.6%	6	183 059 212	107.6%	14.7%	4.6	19.8%
REDUXIN CAPS	176 065	-8.0%	33.2%	-1.9	960 123 617	23.6%	46.4%	3.4	-2.7%
REDUXIN FORTE	46 113	6.5%	8.7%	0.8	202 257 673	25.7%	9.8%	0.9	-2.7%
SALVISAR	132 905	-13.0%	1.3%	-0.3	50 153 034	1.9%	1.1%	-0.2	6.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	359 370	32.9%	9.7%	1.7	734 908 323	48.2%	8.2%	1.4	9.6%
BRAINMAX	51 776	170.4%	100.0%	NA	181 513 581	188.0%	100.0%	NA	NA
GOLDLINE PLUS	873 890	19.1%	45.5%	2.1	2 746 759 776	28.1%	39.0%	0.9	13.5%
MIGRENIUM	640 577	8.5%	0.5%	0	140 690 891	31.5%	0.5%	0	16.3%
MODELAX-N	1 336 623	112.1%	20.3%	8.4	477 681 051	130.6%	11.7%	4.9	24.8%
REDUXIN CAPS	622 518	2.5%	32.4%	-3.5	3 056 177 832	21.5%	43.4%	-1.3	13.5%
REDUXIN FORTE	168 829	29.9%	8.8%	1.1	694 916 840	41.2%	9.9%	1.1	13.5%
SALVISAR	478 570	-20.8%	1.2%	-0.4	164 690 420	-19.9%	1.0%	-0.4	8.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 444	14.8%	10.7%	0.9	18 916 196	14.0%	9.1%	0.8	4.7%
BRAINMAX	1 157	6.7%	100.0%	0	4 127 933	5.8%	100.0%	0	6.7%
GOLDLINE PLUS	18 831	2.2%	45.7%	0	58 479 729	2.5%	36.8%	0.1	2.3%
MIGRENIUM	15 189	33.2%	0.7%	0.2	4 699 571	32.8%	0.9%	0.2	0.0%
MODELAX-N	33 176	-12.3%	24.8%	-3	13 938 308	-11.8%	15.9%	-2	-1.7%
REDUXIN CAPS	13 264	2.9%	32.2%	0.2	73 480 953	2.6%	46.2%	0.1	2.3%
REDUXIN FORTE	3 505	5.4%	8.5%	0.2	14 837 422	3.4%	9.3%	0.1	2.3%
SALVISAR	11 994	-1.0%	1.5%	-0.1	4 726 986	-2.5%	1.3%	-0.1	2.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	34 128	17.0%	10.5%	-0.5	76 805 654	16.8%	9.0%	-0.6	23.0%
BRAINMAX	4 695	18.9%	100.0%	0	17 055 157	18.5%	100.0%	0	21.5%
GOLDLINE PLUS	80 084	17.2%	44.7%	0.9	251 582 555	15.7%	36.1%	0.2	14.8%
MIGRENIUM	52 817	-0.4%	0.5%	0	16 070 490	6.5%	0.7%	0	8.6%
MODELAX-N	164 685	26.9%	27.3%	4.3	68 795 771	29.7%	17.5%	3.3	6.8%
REDUXIN CAPS	58 968	14.9%	32.9%	0	324 783 811	17.2%	46.6%	0.9	14.8%
REDUXIN FORTE	15 469	9.3%	8.6%	-0.4	66 626 856	4.4%	9.6%	-1	14.8%
SALVISAR	51 767	46.5%	1.5%	0.4	20 518 388	55.8%	1.4%	0.4	8.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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