for Promomed

Update: 16.04.2024

Last week: 14 week 2024 (01.04.2024 - 07.04.2024)

Last full month: March 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 444 14.8% 10.7% 0.9 18 916 196 14.0% 9.1% 0.8 4.7%
MoM 34 128 17.0% 10.5% -0.5 76 805 654 16.8% 9.0% -0.6 23.0%
YTD 98 687 23.1% 10.8% 2.2 221 684 572 54.4% 9.3% 2.1 -2.3%
MAT 359 370 32.9% 9.7% 1.7 734 908 323 48.2% 8.2% 1.4 9.6%
BRAINMAX
WoW 1 157 6.7% 100.0% 0 4 127 933 5.8% 100.0% 0 6.7%
MoM 4 695 18.9% 100.0% 0 17 055 157 18.5% 100.0% 0 21.5%
YTD 14 083 57.2% 100.0% 0 50 762 121 67.8% 100.0% 0 57.2%
MAT 51 776 170.4% 100.0% NA 181 513 581 188.0% 100.0% NA NA
GOLDLINE PLUS
WoW 18 831 2.2% 45.7% 0 58 479 729 2.5% 36.8% 0.1 2.3%
MoM 80 084 17.2% 44.7% 0.9 251 582 555 15.7% 36.1% 0.2 14.8%
YTD 234 231 2.1% 44.2% 2.1 747 552 380 8.0% 36.1% -2.2 -2.7%
MAT 873 890 19.1% 45.5% 2.1 2 746 759 776 28.1% 39.0% 0.9 13.5%
MIGRENIUM
WoW 15 189 33.2% 0.7% 0.2 4 699 571 32.8% 0.9% 0.2 0.0%
MoM 52 817 -0.4% 0.5% 0 16 070 490 6.5% 0.7% 0 8.6%
YTD 170 834 -0.6% 0.5% -0.1 48 952 795 58.3% 0.7% 0.1 20.8%
MAT 640 577 8.5% 0.5% 0 140 690 891 31.5% 0.5% 0 16.3%
MODELAX-N
WoW 33 176 -12.3% 24.8% -3 13 938 308 -11.8% 15.9% -2 -1.7%
MoM 164 685 26.9% 27.3% 4.3 68 795 771 29.7% 17.5% 3.3 6.8%
YTD 447 174 60.5% 23.6% 6 183 059 212 107.6% 14.7% 4.6 19.8%
MAT 1 336 623 112.1% 20.3% 8.4 477 681 051 130.6% 11.7% 4.9 24.8%
REDUXIN
WoW 13 264 2.9% 32.2% 0.2 73 480 953 2.6% 46.2% 0.1 2.3%
MoM 58 968 14.9% 32.9% 0 324 783 811 17.2% 46.6% 0.9 14.8%
YTD 176 065 -8.0% 33.2% -1.9 960 123 617 23.6% 46.4% 3.4 -2.7%
MAT 622 518 2.5% 32.4% -3.5 3 056 177 832 21.5% 43.4% -1.3 13.5%
REDUXIN FORTE
WoW 3 505 5.4% 8.5% 0.2 14 837 422 3.4% 9.3% 0.1 2.3%
MoM 15 469 9.3% 8.6% -0.4 66 626 856 4.4% 9.6% -1 14.8%
YTD 46 113 6.5% 8.7% 0.8 202 257 673 25.7% 9.8% 0.9 -2.7%
MAT 168 829 29.9% 8.8% 1.1 694 916 840 41.2% 9.9% 1.1 13.5%
SALVISAR
WoW 11 994 -1.0% 1.5% -0.1 4 726 986 -2.5% 1.3% -0.1 2.7%
MoM 51 767 46.5% 1.5% 0.4 20 518 388 55.8% 1.4% 0.4 8.3%
YTD 132 905 -13.0% 1.3% -0.3 50 153 034 1.9% 1.1% -0.2 6.9%
MAT 478 570 -20.8% 1.2% -0.4 164 690 420 -19.9% 1.0% -0.4 8.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 98 687 23.1% 10.8% 2.2 221 684 572 54.4% 9.3% 2.1 -2.3%
BRAINMAX 14 083 57.2% 100.0% 0 50 762 121 67.8% 100.0% 0 57.2%
GOLDLINE PLUS 234 231 2.1% 44.2% 2.1 747 552 380 8.0% 36.1% -2.2 -2.7%
MIGRENIUM 170 834 -0.6% 0.5% -0.1 48 952 795 58.3% 0.7% 0.1 20.8%
MODELAX-N 447 174 60.5% 23.6% 6 183 059 212 107.6% 14.7% 4.6 19.8%
REDUXIN CAPS 176 065 -8.0% 33.2% -1.9 960 123 617 23.6% 46.4% 3.4 -2.7%
REDUXIN FORTE 46 113 6.5% 8.7% 0.8 202 257 673 25.7% 9.8% 0.9 -2.7%
SALVISAR 132 905 -13.0% 1.3% -0.3 50 153 034 1.9% 1.1% -0.2 6.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 359 370 32.9% 9.7% 1.7 734 908 323 48.2% 8.2% 1.4 9.6%
BRAINMAX 51 776 170.4% 100.0% NA 181 513 581 188.0% 100.0% NA NA
GOLDLINE PLUS 873 890 19.1% 45.5% 2.1 2 746 759 776 28.1% 39.0% 0.9 13.5%
MIGRENIUM 640 577 8.5% 0.5% 0 140 690 891 31.5% 0.5% 0 16.3%
MODELAX-N 1 336 623 112.1% 20.3% 8.4 477 681 051 130.6% 11.7% 4.9 24.8%
REDUXIN CAPS 622 518 2.5% 32.4% -3.5 3 056 177 832 21.5% 43.4% -1.3 13.5%
REDUXIN FORTE 168 829 29.9% 8.8% 1.1 694 916 840 41.2% 9.9% 1.1 13.5%
SALVISAR 478 570 -20.8% 1.2% -0.4 164 690 420 -19.9% 1.0% -0.4 8.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 444 14.8% 10.7% 0.9 18 916 196 14.0% 9.1% 0.8 4.7%
BRAINMAX 1 157 6.7% 100.0% 0 4 127 933 5.8% 100.0% 0 6.7%
GOLDLINE PLUS 18 831 2.2% 45.7% 0 58 479 729 2.5% 36.8% 0.1 2.3%
MIGRENIUM 15 189 33.2% 0.7% 0.2 4 699 571 32.8% 0.9% 0.2 0.0%
MODELAX-N 33 176 -12.3% 24.8% -3 13 938 308 -11.8% 15.9% -2 -1.7%
REDUXIN CAPS 13 264 2.9% 32.2% 0.2 73 480 953 2.6% 46.2% 0.1 2.3%
REDUXIN FORTE 3 505 5.4% 8.5% 0.2 14 837 422 3.4% 9.3% 0.1 2.3%
SALVISAR 11 994 -1.0% 1.5% -0.1 4 726 986 -2.5% 1.3% -0.1 2.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 34 128 17.0% 10.5% -0.5 76 805 654 16.8% 9.0% -0.6 23.0%
BRAINMAX 4 695 18.9% 100.0% 0 17 055 157 18.5% 100.0% 0 21.5%
GOLDLINE PLUS 80 084 17.2% 44.7% 0.9 251 582 555 15.7% 36.1% 0.2 14.8%
MIGRENIUM 52 817 -0.4% 0.5% 0 16 070 490 6.5% 0.7% 0 8.6%
MODELAX-N 164 685 26.9% 27.3% 4.3 68 795 771 29.7% 17.5% 3.3 6.8%
REDUXIN CAPS 58 968 14.9% 32.9% 0 324 783 811 17.2% 46.6% 0.9 14.8%
REDUXIN FORTE 15 469 9.3% 8.6% -0.4 66 626 856 4.4% 9.6% -1 14.8%
SALVISAR 51 767 46.5% 1.5% 0.4 20 518 388 55.8% 1.4% 0.4 8.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs